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10 Best Practices and Toolboxes for CEO Video Communication
Abstract
Starting in 2006, CEO Positions has been tracking the use of online video for strategic messages on corporate websites from the top 100 companies in Europe. In an age of transparency and openness we assumed that stakeholder engagement is more important than before. We observed how Europe’s top companies disseminated strategic messages and communicated results to their stakeholders, how they managed crises online or announced transitions. In 2011, we additionally focused on social media and their usage among the top 100 companies.
After your payment you will receive an email with the Handbook as pdf.
Other currencies:
CHF 131.25/81.25
Please transfer the money in your country currency. We will send you the respective invoice.
Prices valid from January 1, 2012
10 Best Practices and Toolboxes for CEO Video Communication
Abstract
Starting in 2006, CEO Positions has been tracking the use of online video for strategic messages on corporate websites from the top 100 companies in Europe. In an age of transparency and openness we assumed that stakeholder engagement is more important than before. We observed how Europe’s top companies disseminated strategic messages and communicated results to their stakeholders, how they managed crises online or announced transitions. In 2011, we additionally focused on social media and their usage among the top 100 companies.
After your payment you will receive an email with the Handbook as pdf.
Other currencies:
CHF 162.50/112.50
Please transfer the money in your country currency. We will send you the respective invoice.
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