In the market of opinions, optimal positioning results in high awareness, making marketing and communication efforts more efficient and cost-effective.

Reputable companies find it easier to access capital markets, face lower capital acquisition costs because investors perceive them as a lower risk.

An optimal reputation provides the opportunity for top management to focus on strategic goals without the immediate threat of being replaced.

Achieving a competitive position in both the market of products and the market of opinions influences company valuation sustainably.

Less scrutiny from regulatory bodies, reputable companies are seen as less likely to engage in unethical or non-compliant behavior.

A strong reputation acts as a barrier to entry for competitors. It can prevent customer churn and deter new entrants from easily capturing market share.

Optimal positioning leads to high market shares, which in turn can result in economies of scale.

People prefer to work for companies that are well-regarded in their industry, which can lead to a more skilled and motivated workforce, easier to attract and retain.

Customers are more likely to trust the quality of products/services, leading to increased loyalty and higher customer retention rates.