CEO Video Communication Handbook 2011/2012

10 Best Practices and Toolboxes for CEO Video Communication

A4 format, 66 color pages, 10 tool boxes, 30 pictures, plus CD with research data 2007-2010 in Excel format

Abstract

Starting in 2006, CEO Positions has been tracking the use of online video for strategic messages on corporate websites from the top 100 companies in Europe. In an age of transparency and openness we assumed that stakeholder engagement is more important than before. We observed how Europe’s top companies disseminated strategic messages and communicated results to their stakeholders, how they managed crises online or announced transitions.

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CEO Video Communication Handbook 2010/11

10 Best Practices and Toolboxes for CEO Video Communication

A4 format, 66 color pages, 10 tool boxes, 30 pictures, plus CD with research data 2007-2010 in Excel format

Abstract

Starting in 2006, CEO Positions has been tracking the use of online video for strategic messages on corporate websites from the top 100 companies in Europe. In an age of transparency and openness we assumed that stakeholder engagement is more important than before. We observed how Europe’s top companies disseminated strategic messages and communicated results to their stakeholders, how they managed crises online or announced transitions.

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