Challenge: Originally, the idea was to create a conventional video of the Symposium Oeconomicum event. Ideally, this would cover various aspects of this student-organized event, which included about six hundred attendees, including celebrities. The video would be available online for a comprehensive overview of the event and its purpose.

Our contribution: This group of students had a high potential for creativity. We used our expertise to influence them to exute a unique flair in this video. In a team effort they produced an array of videos that depicted multiple aspects of the event in alphabetical order. This original twist caught the attention of viewers and brought even more interest to their event and organization.

Result: This received a higher amount of clicks on the student's videos and allowed each student to better explain their contribution to the whole event. It raised interest and offered a creative twist to conventional communication.

Student's videos:http://www.youtube.com/ceopositionsag