Challenge: After our customer gave itself a new strategy the CEO wanted to personally inform his top clients. A new website was created for the "new company". Here the CEO wanted to explain the 'newness' using video.  

Our contribution: We directed, filmed and cut one short video clip with the CEO using innovative player technology. We aimed to visually demonstrate the company values ('visual proof').

Result: The CEO can be seen in action. He embodies the company values and stands in for the "new company".